#1 Real Estate

Facebook Ads Course

Course Summary

Facebook has become an unrivaled platform for realtors to engage with their target audience. Clear, straightforward video lessons that will show you exactly how to set up your ads and avoid all the common mistakes that your competitors are doing.

  • How to generate leads, conversions, and results

  • How to create  more brand awareness locally
     

  • Budget planning & campaign management 
     

  • How to set up remarketing campaigns to follow prospects
     

  • How to build, setup and launch targeted real estate ads
     

  • How to build, setup and launch targeted real estate ads
     

  • How to generate seller listing leads, and buyer leads
     

  • How to create targeted leads using Facebook's Lead Ads
     

  • How to create and launch effective Facebook ads for community events

  • How to target your ideal audience to capture buyer and seller leads
     

  • How to build ads and write copy that is proven and tested
     

  • Sample real estate facebook ad templates you can use
     

  • How to promote your property listings and open houses to drive traffic
     

  • How to market to all levels of the sales funnel and generate quality leads
     

  • How to define your ideal audience targeting and spend
     

  • How to create and launch effective Facebook ads for brand awareness
     

  • How to find buyers and sellers and develop conversions using Facebook Messenger

Reach Billions of People

Facebook is hands down the best way to generate leads and build awareness for Real Estate agents or brokers. This course breaks down exactly how you can leverage the Facebook network of apps to get in front of potential buyers, sellers , or investors.
Facebook Ads

2.41 Billion Monthly Active Users

Instagram Ads

1 Billion Monthly Active Users

Messenger Ads

1.6 Billion Monthly Active Users

User numbers are approximate. Last Updated 8/19

21 step-by-step modules with over 24 videos.

View the course on any device anytime, anywhere.

Secrets and tips to promote your listing, open house etc.

LESSON 1

Why has Facebook become one of the most effective ways to advertise for Realtors?

Introduction to Facebook Advertising

LESSON 2

This module covers ad auction basics, how does it work, how your bid is calculated, how to organize your campaign structure, ad sets, ads, and best practices.

Facebook Ad Basics

LESSON 3

This is a crucial step in running your ads correctly – there are many different objectives you can run within Facebook with your ads – we cover the various campaign objectives and what they mean.

Defining Your Ad Objectives

LESSON 4

Setting campaign objectives, defining your target audience for your ads, setting budgets and schedules, creative (images, etc), and ad placements.

Creating Ads Step By Step

LESSON 5

Ad reach, precision, waste, core audiences, ad targeting options (location/geography, demographics, interests, behaviors, connections). 

Segmentation – Defining Your Audience

LESSON 6

This is a crucial step in running your ads correctly – there are many different objectives you can run within Facebook with your ads – we cover the various campaign objectives and what they mean.

Creating a Plan & Best Practices

LESSON 7

What you can accomplish in the ads manager, turning on/off campaigns, ad sets, ads, editing budgets, ad schedules, targeting, bidding, measurement and insights, and recommendations.

Managing Your Ads

LESSON 8

This module is made up of 3 separate videos on how to promote a listing you have using single image ads, carousel ads, and video ads and covers benefits of each in a step-by-step process of how to set up each type of ad for a listing.

Promote Your Listing - Single Image Ad

LESSON 9

This is a crucial step in running your ads correctly – there are many different objectives you can run within Facebook with your ads – we cover the various campaign objectives and what they mean.

Promote Your Listing - Carousel Ad

LESSON 10

This is a crucial step in running your ads correctly – there are many different objectives you can run within Facebook with your ads – we cover the various campaign objectives and what they mean.

Promote Your Listing - Video Ad

LESSON 11

As in module 8, this module is made up of 3 separate videos on how to promote your real estate company or events in the community you’re organizing.

Promote Your Brand or Company

LESSON 12

This is a crucial step in running your ads correctly – there are many different objectives you can run within Facebook with your ads – we cover the various campaign objectives and what they mean.

Promote an Open House

LESSON 13

This is a crucial step in running your ads correctly – there are many different objectives you can run within Facebook with your ads – we cover the various campaign objectives and what they mean.

Custom Audiences

LESSON 14

This is a crucial step in running your ads correctly – there are many different objectives you can run within Facebook with your ads – we cover the various campaign objectives and what they mean.

Generating Leads - Lead Ads

LESSON 15

Understanding the sales funnel and why it’s critical to your success. What are the different levels of the sales funnel? How to find buyers and sellers. Targeting at each level of the funnel. 

Sales Funnel - Targeting Buyers

LESSON 16

Understanding the sales funnel and why it’s critical to your success. What are the different levels of the sales funnel? How to find buyers and sellers. Targeting at each level of the funnel. 

Sales Funnel - Targeting Sellers

LESSON 17

The Facebook pixel and how to set up remarketing campaigns on Facebook – this is by far one of the most important features of Facebook advertising. We cover how to install the Facebook pixel to how to set up a remarketing/retargeting campaign. 

Remarketing - Installing Facebook Pixel

LESSON 18

One of the most important modules – setting up a Custom Audience for remarketing/retargeting. At a minimum, if you do nothing else, you should have a remarketing campaign running. 

Remarketing - Custom Audiences

LESSON 19

We will show you how to set up a zap in Zapier that will instantly send the lead information directly to your CRM. (The CRM must integrate with Zapier).

Zapier - Connect to CRM

LESSON 20

We will show you how to set up a zap in Zapier that will instantly send you an email each time someone submits a Facebook Lead Form.

Zapier - Lead to Email

LESSON 21

We will show you how to set up a zap in Zapier that will instantly send you a text message each time someone submits a Facebook Lead Form.

Zapier - Lead to Text
"The landing pages look incredible on mobile and the lead capture form was integral in ensuring I was capturing leads!"
Irina G.
Real Estate Agent